(00:00) Roald Amundsen was more than the famous Norwegian polar explorer. He was the first person to understand the power of media and celebrity to raise money for projects. He minimized scientific research and realized the public valued competition. So he raced to the poles to be first ahead of science-sponsored explorers. That allowed him to raise money through endorsements, product placements, touring, and souvenirs. He was a driven and methodical man who constantly stayed ahead of creditors despite his fame. Listen to the author of a surprising book.
“The Mountains Win Again” – Blues Traveler
“River” – James Taylor
“So Far Away” – Carole King
“Celebrate Me Home” – Kenny Loggins